Industry:
Mobile App for Workouts
Situation:
Hayleigh wanted to update their outdated text-to-speech voices for something more dynamic and motivating.
Solution:
Aflorithmic created a purpose-built voice coach giving app users information about their heart rate, calories burned and comparative results. The custom voice sounds almost indistinguishable from a human speaker and together with a musical ident, they represent the app’s new audio branding.
User Benefit:
Users not only get the information they need while working out, but they additionally get motivated by dynamic prompts, making the entire app experience similar to working out with a personal trainer by their side.
Company Benefit:
Increased app opening rate, user engagement and user retention as well as growing user numbers.