Education

Why Audio Is a Superior Lead Format

Why you should look into audio for your next lead generation campaign.

Matt

Videos, free e-books, whitepapers or other content freebies - there are many different content formats that are commonly known and used as lead generation formats. Still, many small business owners, content creators or freelancers struggle to pick the right format that will work to not only engage their specific target audience, but actually deliver on individual objectives to generate qualified leads - and audio proves itself as a real game changer.

Instead of presenting you another “ultimate guide” for lead generation, here’s the simple truth: it’s all about the visitor – and about choosing the right medium to engage them. The perks of audio are diverse and striking. We summarized for you why audio is the superior lead format for you to boost your leads pipeline and why it works better than many written or visual formats:

Audio is the best awareness-driver

If you want to attract new customers, you first of all have to stand out. Instead of offering another written e-book or video content, audio content is a unique driver of awareness as it creates a stronger emotional response and outperforms video and written texts not only in terms of attention and engagement, but also in terms of conversions.


Audio generates qualified leads instead of inactive emails

Common lead generation formats are proven to work in order to collect emails, but they often fail to generate active, qualified leads. Stop filling your database with “dead leads” and start creating relationships with your visitors full of engagement and interest by offering them personalized and immersive audio content that creates true excitement for your content or services.


Audio allows personalized engagement on a scale

Engaging each visitor personally is crucial nowadays in order to engage them, but it can be challenging and time consuming with generic written or video formats. Audio allows personalization of content on large scales without extra efforts in production or technical equipment. Each user is unique – audio allows you to create unique value for each of them.


Audio vs. Video or text

Audio has many benefits compared to standard lead generation techniques such as video or written formats. Read below why audio converts better than video and why you should switch from text-based lead generation formats to audio.

What do you think? Do you agree with us? Have you ever worked with audio as a lead generation or conversion magnet? Let us know!